Step 7

Re-evaluation and re-creation

As the company can only run so long with the same focus, a time comes when you need to take stock, check to see if you are still on track or need to create a new focus: re-create your future.

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Why are we doing the things we are doing?

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What was the original reason why we started to do these things?

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Are these reasons still valid?

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What would happen if we stopped doing them?

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Could we do it in a different way? What are our alternatives?

Finding the right time to re-focus is essential to long term profitability. But when is the right time to change? Before the business drops away completely, when you still are making profits, when you are just beginning to move to the top of the bell curve even before you reach peak and level off. Learning when to change is a matter of knowing what is going on around you, creating your next focus and moving on.

We will assist you in catching the right moment for re-focussing.