As the strategy presentation continued, Maurice took in every word. He took extensive notes and was sure he grasped all the meaning of what was said. After all, these were the best business analysts in the industry. They had all the answers and a clear formula for success. Everything they said made sense. It was brilliant and well worth their fee! What a coup it will be when once he implemented the new strategy!
Michelle came to meeting with the same enthusiasm, but something just didn't feel right. Yes, logically everything made sense. It was just a feeling that she had as they talked that she couldn't put her finger on. She found that she just couldn't concentrate on their presentation after a while. Instead, she found that her mind drifted to a new project she wanted to start. She ran the idea around in her head and mapped it out during the session.
At the board meeting, she disagreed wholehearted with implementing the suggested strategy. Everyone else took a 'full steam ahead' stance. She decided to step down from the board and run with her new concept.
Before long, she raised the funding she needed to launch her NGO. Two and a half years later her NGO had impacted thousands of people across Asia. Maurice and the rest of the board were still intact, at least for the moment. The company was floundering, having missed the mark with their chosen strategy. They were about to begin downsizing and trying desperately to break into the Indian market... a bit late.
Something in the way the presenter's spoke or something they said may have been the trigger for Michelle. She did what Malcolm Gladwell calls "thin slicing". It only takes a split second to trigger an inner sense of knowing that something just isn't right. It isn't possible to break it down logically or analyze the reasons behind the feeling. It is just something that we know. Michelle trusted this sense and chose to leave the firm to pursue her dream... just as the company was about to make some very poor strategy choices. Was it luck or the power of "thin slicing"? |