I have been negligent. For the past couple of months I have been wanting to share the Enduring Ideas and Classic’s from McKinsey. I have always enjoyed McKinsey articles and research and have been enjoying the interactive presentations immensely. According to them:
The central characteristic of an enduring idea is that both it and its uses evolve over time.
In September, Kevin Coyne describes the GE–McKinsey nine-box matrix, a framework that offers a systematic approach for a multi-business and decentralized corporation to prioritize its investments among its business units. Rather than rely on each business unit’s projections of its future prospects, the company can judge a unit by two factors that will determine whether it’s going to do well in the future: the attractiveness of the relevant industry and the unit’s competitive strength within that industry. This is important as it appears from a previous blog post here – that technology favors a decentralized approach – thus making the nine-box matrix as relevant as ever.
As of this date you can find three enduring ideas here. The other two are 7-S, a framework introduced in the late 1970s to address the critical role of coordination, rather than structure, in organizational effectiveness and SCP, a framework whose origin dates to the 1930s.




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