Comments on: Why human motivation and spirit is critical to bottom line results http://1-focus.com/sustainingchange/archives/439 1-Focus . . . 1-Identity Tue, 08 Dec 2009 22:18:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Roberta Hill http://1-focus.com/sustainingchange/archives/439/comment-page-1#comment-39 Roberta Hill Fri, 29 May 2009 14:21:41 +0000 http://1-focus.com/sustainingchange/?p=439#comment-39 I haven't found the source that I wanted to quote but there is a great article this week online at Fast Company entitled: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand. Here is the link: http://twurl.nl/yp7vh7 "Ask Gerald Zaltman, a Harvard scholar who suggests in his seminal book How Customers Think that only 5% of consumer purchasing behavior is based on rational thought processes, suggesting that 95% is due to subconscious motivation." I haven’t found the source that I wanted to quote but there is a great article this week online at Fast Company entitled: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand. Here is the link: http://twurl.nl/yp7vh7

“Ask Gerald Zaltman, a Harvard scholar who suggests in his seminal book How Customers Think that only 5% of consumer purchasing behavior is based on rational thought processes, suggesting that 95% is due to subconscious motivation.”

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